Become a Love the Beach, Respect the Ocean Ambassador or Sponsor!

About:
The LTBRTO Ambassador Program

Love the Beach, Respect the Ocean is an award-winning public outreach campaign that focuses on reducing the number of lives lost each year and protecting the lives of Outer Banks beachgoers by bringing awareness to an array of potentially life-threatening beach and ocean hazards, such as rip currents, severe weather, extreme heat, offshore wind, shorebreak, holes in the sand and encounters with marine wildlife.

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The National Weather Service ranks rip currents as the third leading cause of weather-related fatalities nationwide—and the number one leading cause of weather-related fatalities in North Carolina. Our coastal community on the Outer Banks of North Carolina hosts millions of beachgoers from places far and wide where ocean hazards—particularly rip currents—are often given little to no thought. As a result, beachgoers who are unaware of the dangers posed by such hazards often treat ocean swimming the same way they would when swimming in a pool, lake or river, which leads to many lives being lost to the power of the Atlantic. 

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Launched in 2018, the Love the Beach, Respect the Ocean campaign is a collaborative effort that brings together a diverse group of local entities, including Dare County Emergency Management, municipalities, ocean rescue agencies, as well as the National Park Service and numerous nonprofit organizations and business partners. Learn more by clicking the tabs below to find additional information.